Politics of Int. Law - humanitarian intervention and human rights Essay

Legislative issues of Int. Law - compassionate mediation and human rights - Essay Example The obstruction in an autonomous state by another with the point of consummation or diminishing tribulation inside the principal state is considered as compassionate intercession. The enduring might be of common war, appetite or decimation. Philanthropic intercession ought not attack the state, nor change the state's regional respectability yet with the aim to lessen the enduring of regular folks in that state. The compassionate mediation is supported fundamentally by its good and moral methodology towards human sufferings, for example, common war, craving or annihilation. This thought is accentuated in the ‘Universal Declaration of Human Rights’ written in 1948 and engaged United Nations Security Council, a super-national body, to act and ensure the human rights. The United Nations Charter restricts countries from assaulting other free states in the guise of fathoming the human rights infringement. Such frequencies of helpful military intercessions by solid forces or al liances with the expectations of their own geopolitical advantages are normal on the planet history.

Integrated Marketing Plan of ALDI

Question: Talk about the Integrated Marketing Plan of ALDI. Answer: Presentation Showcasing alludes to introducing the item highlights to the objective market to impact them to make a buy (Vargas, 2013, p.2-10). It is, in any case, a basic component that has gotten another concentration by most foundations around the world. What's more, the essential contributing variables for the use of refined diverts remembers the improvement for the field of innovation, changes in clients inclinations and tastes and further the expanding level of contention among firms in the business. Promoting to be sure is an angle that needs more concentration than any other time in recent memory. Just, the report has dissected different viewpoints with respect to showcasing procedures utilized by Aldi stores in Australia. The most significant territory that was expressly canvassed in the report is the showcasing approaches that were applied by the organization dating 50 years back after the foundation. It additionally centered around the current and recommended future advertising choices that can lead Aldi Australia into progress and grow its activities over the outskirts. In doing this, the paper has started with an outline that has given a review of the primary thoughts examined, trailed by the presentation, organization foundation, showcasing examination, end and proposals separately. Foundation of the organization Aldi Australia is an association that has worked in the staple business for long and has recorded critical achievement (Pash, 2016). The organization was set up in Australia since 2001, and from that period, such a significant number of changes have been happened. It has in excess of 400 stores with a workforce of around 9,000 representatives conveyed to work in the different stores (Chung, 2015). This organization is anyway known for the offer of value items at a moderately low cost. It has confronted solid rivalry from different players in the basic food item industry like the Woolworth and Coles (Chung, 2015). Aldi have made due with the use of low valuing methodology. The present rating uncovers that Aldi has prevailing to address clients issues, particularly the low and center salary workers. This bit of leeway has brought about a constructive market reaction, where a normal of 6 million individuals' shop in the stores inside one month. Promoting investigation This part includes an examination that principally planned for distinguishing Aldi showcasing approaches since it started. Be that as it may, the comprehension of the inside and outer business condition is essential to the advancement of sound and productive operational methodologies (IBIS world, 2016). Such plans altogether help in conquering the hardened rivalry available. A portion of the proper expository instruments applied to set up the facilitators and obstructions of the business incorporate the SWOT examination, PESTLE investigation and Porters five powers (James, et al. 2011, p. 212-220). An away from of the measurements comprised in these ecological examination apparatuses will improve the foundation of proper advertising techniques. Obviously, these are simply part of the instruments Aldi has depended on just as decided staff to think of viable showcasing systems that have brought about the achievement. It is noticed that Aldi gives its items at a rebate pace of about 25% and has additionally differentiated to offer a scope of non-basic food item (IBIS world, 2016). This methodology is a piece of a mark to keep off new players who enter the market since taking such valuing methodologies may bring about misfortunes. The advertising systems utilized since it started As prior noted, Aldi has essentially depended on the showcasing research and ecological evaluations to setting up strong promoting procedures that have seen it extend and develop. Presently, the organization in excess of 7,000 stores over the world. It in this manner suggests that the showcasing techniques authorized have been productive. In view of Australia economy, the changing customer needs, mechanical turns of events, government guidelines, the degree of rivalry, and others constrained Aldi to apply the accompanying showcasing methodologies as talked about beneath (Zarkada Fraser, 2002, p. 282-299). Showcasing blend methodology: Here, Aldi has been utilizing item, value, spot, advancement and situating methodologies. Outstandingly, these components have been the basic methodologies that have finished to the accomplishments seen today. To begin with, the organization has restricted item brand of high caliber at the most minimal cost. The low valuing system was a very much arranged measure that was client driven (Lamb, et al. 2012, p. 125-300). Since a huge populace of Australia is portrayed by high affectability to value changes, the technique of offering the merchandise at generally low costs has been a disservice to other people. Additionally, the foundation of more stores in the whole pieces of Australia improved the span of the items to more clients. In any case, on the evaluating procedures, Aldi have been applying various modes just to guarantee the focused on advertise is accomplished (Jimenez, 2004). Promoting: Aldi has likewise altogether put resources into publicizing activities that have come about to the data reach to the objective market. What's more, here, the Radio, Television were tremendously utilized. To be explicit, the organization has mutually utilized social and electronic wellsprings of media to guarantee that deals and showcasing objective is accomplished. The mixes of both these structures upgraded incorporated advertising correspondence in that a framework that neglects to create the ideal impression is helped by the other (Vargas, 2013, p. 2-10). The snatching message in both the commercial concentrated on the costs, accessibility and the nature of the items. Accordingly, value touchy clients who bought an item from the store pledged to return and henceforth client unwaveringness (Thomas, 2011, p. 141). Additionally, Aldi utilizes the online life and the web to advise the clients about the items. Right now, internet based life has been colossally utilized by the association to arrive at the young populace. With the innovative turns of events, most associations have fused it in the operational procedures and gone further to mechanize the greater part of the exchanges. Correspondingly, the advertisers as of now utilize the web, Face book, Skype, Twitter, and more to introduce the item highlights to clients. Aldi is among such establishments that have not lingered behind in mechanical progressions. Its items are additionally promoted through these channels to guarantee purchasers auspicious access the data. Exposure and open connection: Publicity and advertising have likewise assumed a basic job in advancing the items and administrations of Aldi. A sound association with the client, for the most part the general public emphatically advanced the organization. Likewise, the inclusion on the online life assumed an equivalent job in introducing the companys items to the clients. For example, a meeting held by The Grocer and The Financial Times presented the organization to different customers. It, subsequently, made a positive underwriting for the results of the undertaking. The most significant part to note about these promoting methodologies is that their effectiveness radiates from a quicker examination of the SWOT, PESTLE and the Porters five powers. This evaluation impressively brought about an appropriate parity of powers behind these instruments and adjusted the designs to the hierarchical capacities and objectives (Fred, R. 2009, p. 5-57). . The SWOT examination ought to be utilized to survey the unutilized openings by Aldi. The comprehension of the accessible open doors can help Aldi create advanced showcasing techniques and further change the items to suit clients needs (Miller, et al. 2002, pp. 40-43). All things considered, from the SWOT, Aldi can recognize its qualities and work to consummate on them and lead the association towards a correct course. Then again, the Porters five powers will be instrumental in inspecting the outer condition. It is from this assessment that a fitting showcasing blend and deals advancement blend will be embraced to conquer the solid rivalry available (Grant, et al. 2014). Vital advertising alternatives for pushing ahead Right now, Aldi is as yet performing great. Be that as it may, the ever-changing innovation significantly requests reception of the executives, operational and advertising change (Roberts, 2004). The embrasure of innovation and fuse into business process assists with unraveling only a small amount of the difficulties confronting the most association. It generously addresses inside ecological necessity, however the outer ones despite everything require greater appraisal and anticipating viable methods of condensing the unfavorable impacts on the association's prosperity (Charles Kareth, 2008, P. 142-311). It is from this attestation that the report proposes a few changes on the promoting methodologies presently utilized by Aldi. Aldi be that as it may, needs to think of the accompanying showcasing proposals: Aldi should initially utilize a greater amount of the Advertising. It is evident that the organization has consolidated a few types of showcasing. Since the vast majority of the objective market for Aldi is the families, these individuals can for the most part be reached through the radio and TV. What's more, it very well may be overseen through reserving for the message to be broadcast during a mainstream Television or Radio program. This technique will therefore pull in new clients (Vargas, 2013, p. 2-10). Furthermore, Aldi ought to likewise grasp individual selling. This system is the place capable advertisers are recruited to proceed onward the ground and meet with clients. With the items gave by Aldi, these advertisers will be committed to offer some exhibit in regards to the utilization of the item. The methodology can, in any case, be fruitful if a few items can be offered as free examples for the clients to taste the quality. Dealing with this technique is conceivable through recruiting experienced and gifted people to lead the procedure. Thirdly, Aldi should consistently offer a markdown to its clients. Being a cost administration organization requests increasingly customary changes that are intended to profit clients. B

Pros and Cons of Research Article Writing Services

Pros and Cons of Research Article Writing ServicesThere are a number of reasons why someone might hire a freelance or research article writing service. Whether you are trying to get an article on the first page of Google or you need additional content to increase your business, using an article writing service could be the answer. Below is some information about the pros and cons of freelance writing and article writing services.If you are looking for articles, then you might consider finding freelance writers that you can hire to write for you. They can help you with research and help you find a web site content that you can use to make your articles more effective. In addition, they can also give you free advice when it comes to article writing. They can give you tips on how to write a good article and what words to avoid.Most people think that hiring a research article writing service is very expensive. However, there are some places that will allow you to have their services for free. However, the rate may not be very low. Also, some people don't have enough money to hire writers that they can have. For this reason, they tend to choose to use freelance writers that they can afford to pay for.Using a freelance writer also makes it easier for you to edit your articles. As mentioned above, most freelance writers are happy to write for you and they will always give you their advice. They may even be able to edit the articles you have already written for you. This is one of the big advantages of using freelance writers.Another advantage to using a service that has writers is that they can give you very specific ideas and guidance on what to do with your web pages. If you don't know how to do something, they can give you ideas on how to improve on your existing pages. You will be able to use these suggestions to create more effective pages. A research article writing service will also let you know what keywords to use and how to make your pages more search engine friendly.The only drawback to using freelance writers is that they don't do as much as regular writers do. Sometimes, they may only write half of your articles while others may only write one or two. This is another way that they will cost you less than the average article writer.If you are going to hire a research article writing services, you should read reviews online. This will allow you to see what the best services out there are. Find out if the people who have used the service liked the writer and the articles they wrote. This will help you find the best services.Remember, using a freelance writer is a good idea if you are starting out and don't have the money to hire a full-time writer. It will help you save money and you will be able to focus on developing your business.

The Theory Of Psychology, Humanistic, Social Cognitive And...

Personality is defined as an individual’s unique and relatively consistent patterns of thinking1. In psychology, personality is utilized to sum up all the ways of an individual’s thinking, feeling and acting that based on the environment and experience. Various personality theories exist and are categorized into four major perspectives—Psychoanalytic, Humanistic, Social Cognitive and trait perspective. These four major perspectives on personality help to describe the numerous patterns in each individual’s personality. The first major theory in psychology is Psychoanalytic perspective which focuses on the importance of the unconscious mental process; the importance of sexual and aggressive instincts and the early childhood experiences on a personality. The psychoanalytic perspective was created by the psychiatrist Sigmund Freud, who believed that things hidden in the unconscious part of the brain could be revealed in a number of different ways: through dreams, free association and slips of the tongue also referred to as â€Å"Freudian slips†. Second is Humanistic perspective, it emphasizes on psychological growth, free will and self-awareness. This perspective takes more of a â€Å"holistic† approach having a positive outlook on human nature and is centered on how an individual can attain their own potential and opposed the â€Å"negative† view of the psychoanalytic perspective which focused on the sexual unconscious and destructive instincts1. Carl Rogers was one of the most influentialShow MoreRelatedIs Personality Based On Science?986 Words   |  4 PagesThere has been many theories about personality as it has been viewed differently over the years. With personality, no two theories are the same just as no two individuals are. Personality is an individual’s characteristic pattern of thinking, feeling, and acting. Personality has been studied by many well-known psychologists including Sigmund Freud, Carl Jung, Gordon Allport, Abraham Maslow, and Albert Bandura. Their studies led to the discovery of important personality theories. Let’s begin withRead MoreTheories Of Personality : Psychodynamic, Trait Or Five Factor Model, Humanistic, And Social Cognitive974 Words   |  4 PagesIn psychology, there are four major theories of personality: psychodynamic, trait or five-factor model, humanistic, and social-cognitive. The psychodynamic theory primarily focuses on the role of the unconscious mind. The social cognitive theory focuses on the effect of the environment on behavior and is based on theories of learning. Whereas, the humanistic theory emphasizes conscious life experiences and choices. The trait or five-factor model focuses on characteristics themselves and not the rootsRead MorePersonality Psychology- an Integrative Essay712 Words   |  3 PagesTraditionally personality has been framed largely into multiple grand theories: psychoanalysis (Freud, Jung), humanistic theories (Rogers, Maslow), social-learning theories (Bandura, Mischel), cognitive-phenomenological theories (Kelly, Laing), trait the ories (Eysenck, Cattell, the Big Five), narrative (McAdams, Bruner) and so on. However Personality psychology is yet to articulate clearly a comprehensive framework for understanding the whole person. This essay will attempt to provide a summary ofRead MoreTheories Of Personality And Personality1039 Words   |  5 PagesTheories of Personality At one point in life, at a young age or as a resident in an elderly home, the question of who am I will arise. It is a convoluted mesh of thoughts and feelings that a person will go through before coming up with an answer. Some people may even experience cognitive dissonance in trying to explain different stages of life, while others will be comfortable in responding instantaneously with minimal cognition. In going through this process and drawing up the ‘who am I’ andRead MoreTheories of Personality Essay1147 Words   |  5 Pages Some people may even experience cognitive dissonance in trying to explain different stages of life, while others will be comfortable in responding instantaneously with minimal cognition. In going through this process and drawing up the ‘who am I’ and individual is further confronted with others people’s perception. Where does this lead, when presented with other’s opinion, and what is it based it on? Response f rom outside sources is mainly based on perspective concerning an individual’s personalityRead MorePsychology : The Positive Psychology Movement1269 Words   |  6 Pagesthe most recent branches of psychology to emerge is the positive psychology movement. Based on the text, positive psychology is one of the most important aspects in determining how to enhance the personality by helping individuals recognize their human potential to learn and achieve. In this assignment one will compare the view points of Maslow, Rogers, and the positive psychology movement concerning individual personality. Recent studies have shown that personality theory and assessment plays an importantRead MoreThe Four Paradigms Of The Four Major Paradigms Of Psychology968 Words   |  4 Pages Cultural-Contextual Literacy Assignment Zanyah Brown Sampson Community College Mrs. Arnette’s Psychology Class Fall 2017 Cultural-Contextual Literacy Assignment In this assignment, the four major paradigms of psychology are discussed. The reasoning behind the placement of the theories will be discussed thoroughly and efficiently. Each of the theories was placed on a spectrum that measured whether they were more influenced by heredity or environment. Some, as many can see, can fit into both sidesRead MoreBiological and Humanistic Approaches to Personality Essay1251 Words   |  6 PagesRunning head: BIOLOGICAL AND HUMANISTIC APPROACHES TO PERSONALITY Mileva Repasky PSYC 250 Jean M. Porter University of Phoenix Personality can be defined as â€Å"the complex of all the attributes-behavioral, temperamental, emotional and mental-that characterizes a unique individual.† (Princeton University, n.d.) Personality has been studied and explained for a long time and is linked directly to Maslow’s humanistic and biological theories. This paper seeks to describe the biologicalRead MoreDiscipline Based Lit 2 : Perspectives Of Personality1979 Words   |  8 PagesDISCIPLINE-BASED LIT 2 Perspectives of Personality Introduction There are many topics of interest in the field of psychology but one of the major topics is the study of personalities. There are many personality theories but the most used theories are categorized in several perspective areas. Psychodynamic, Behavioral, Trait, Learning/Social and Humanistic are a few of the major perspectives of personality. Each of these perspectives on personality attempts to describe different patternsRead MorePsy 250 Complete Course (Psychology of Personality) - a+ Work1520 Words   |  7 PagesPSY 250 Complete Course (Psychology of Personality) - A+ Work IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/PSY-250-Psychology-of-Personality-Complete-Course-1138.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com Week 1 Individual Assignment Personality Reflection Write a 700- to 1,050-word reflective paper that addresses the following questions: o How would you define personality? o What are some key

Spiritual Development From A Cognitive Perspective

Spiritual Development from a Cognitive Perspective Emily Werst Biola University Rosemead School of Psychology Spiritual development has been explored for the past 30 years (Love, 2002) and has become a growing source of knowledge that adds to our understanding of the human experience across the lifespan. The purpose of the current work is to investigate spiritual development, particularly from a cognitive developmental perspective. The theories and findings that will be discussed aim to support the assertion that an individual’s cognitive development has a profound impact on his or her spiritual development; the two go hand in hand, and an understanding of an individual’s current stage of cognitive development has profound implications for the spiritual development of that individual. This idea will be supported by first reviewing the foundational understanding of Piaget’s cognitive stages of development. From there, Harms’s theories will begin to draw spiritual implications from cognitive development, which will lead us to an exploration of Fowler’s (2004) developmental theory of faith. Finally, Parks (2000) shall bring both cognitive and spiritual development together in her developmental model of faith. Park’s theory provides a robust model, supporting the idea that an individual’s cognitive development has a profound impact on his or her spiritual development. Though both involve distinct developmental stages throughout an individual’s lifespan, it isShow MoreRelatedSpiritual Formation1595 Words   |  7 PagesSPIRITUAL FORMATION THROUGHOUT THE LIFESPAN BY SOMMER BARNES LIBERTY UNIVERSITY ONLINE Abstract In this research paper, I will try to illustrate my hypothesis of spiritual formation throughout the lifespan by using my interpretation of a collection of theories. The theories I will refer to include Piaget’s Cognitive Development Theory, Erikson’s Psychosocial Theory, and Kohlberg’s Development of Moral Reasoning Theory. In Piaget’s Theory of Cognitive Development, he develops a theory of cognitiveRead MoreVygotsky And A Maori Model1658 Words   |  7 PagesHuman development theories are useful in understanding how a person develops throughout their life and there a several different perspectives in the realm of social work practice. Throughout this essay, we will explore a Cognitive development theory, by Lev Vygotsky and a Maori model, by Mason Durie. This essay will examine these theories in depth and explore how they can be used in social work practice. Vygotsky’s development theory, is a theory that focuses on the individual and the individual’sRead MoreThe Process of Adolescent Development Essay1566 Words   |  7 Pagesthis time are so significant that it is useful to talk about adolescence as a distinct period of human life cycle. This period ranges from biological changes to changes in behavior and social status, thus making it difficult to specify its limits exactly (Damon, 2008). Adolescence begins with puberty, i.e. a series of physiological changes that lead to full development of the sexual organs and the ability to breed and sex. The time interval that elapses begins at 11 to 12 years and extends to 18 toRead MoreEssay about Human Growth and Development1057 Words   |  5 PagesHuman Growth and Development Peter Nyarkoh PSY/280 July 17, 2010 Khurshid Khan Human Growth and Development Human growth and the life span perspective begin from the day of conception and continue throughout the life span. It is a lifelong process which involves periods and domains of very great importance. Psychologist, sociologist, and others have done many researches into the life span of humans and have made various conclusions as to how humans behave at any given time in the life spanRead MoreChildhood And Adolescence : Toward A Field Of Inquiry1072 Words   |  5 PagesArticle 1 Spiritual Development in Childhood and Adolescence: Toward a Field of Inquiry Yongmin, S. (2008). Children s well-being during parents marital disruption process: A pooled time-series analysis. Journal of Marriage and Family, 64(2), 472-488. Retrieved from http://onlinelibrary.wiley.com/ Yongmin attempted to show with this article how marriage can â€Å"change† for a married couple when their children turns the age(s) 12-17, also known as the beginning of adolescence. His research focusesRead MoreCognitive Psychology Definition Paper1387 Words   |  6 PagesCognitive Psychology Definition Paper Randy Strickland University of Phoenix PSY/360 Dione Johnson July 111, 2011 Cognitive Psychology Definition Paper Introduction Cognition is the â€Å"science† term for the process of thought.† Its usage varies in different ways in accordance with different disciplines: For example, in psychology and cognitive science, it refers to an information processing view of an individuals psychological makeup. It addresses the questions of how psychological/cognitiveRead MoreLeadership Style And Leadership Theory807 Words   |  4 PagesThis paper explores five published empirical articles and report results from research conducted on traits, skills, and characters relationships to leadership and followers. The paper discusses the common themes and conclusions addressed in all studies. The articles penned with the intention of examining the impact leadership style and leadership theory in areas such as individual identity, culture, and worldview. Mahdi, Mohd, and Almsafir (2014) argue there is a significantly strong relationshipRead MoreDiscuss Major Theories Of Human Development And Learning Essay 1617 Words   |  7 PagesDiscuss major theories of human development and learning, including MÄ ori and Pasifika perspectives. This essay will discuss Jean Piaget, Lev Vygotsky and their theories as well as critical points from their theories and explain how they relate back to each theory. It will discuss how both of these theories can be applied to work in relation to a role in the Early Childhood sector. It will include Dr. Rangimarie Pere’s studies in education and how they compare to those of Piaget and Vygotsky. ThisRead MorePhysical, Social, And Cognitive Development1403 Words   |  6 PagesIn order to answer questions about ones physical, social, and cognitive development we must first know what that means. Physical development involves growth and changes in the body and brain, the senses, motor skills, health and wellness. Cognitive development involves learning, attention, memory, language, thinking, reasoning, and creativity. Psychosocial development involves emotions, personality, and social relationships. 1) Chapter 10: Emotion and Motivation Motivation describes the wants orRead MoreThe Central Ideas Of Treatment Approach847 Words   |  4 PagesThe Transpersonal theory has evolved over the past two decades, driving the desire to learn more about the higher self. â€Å"A person doesn’t have to be sick in order to get better† (Tuner, 2011, p.551,) The history and development will be discussed within the essay. Central ideas of treatment approach will be included. Strengths and weaknesses of the Transpersonal Theory within social work will be addressed in great detail. There will be an assessment of a case and the client within the micro system

Hispanic American Diversity - 1211 Words

The misconception among American’s is that all Hispanics are alike. They have the same cultural backgrounds and speak the same language. This could not be further from the truth. In actuality there is great diversity among different Latin ethnic groups. Hispanic Americans, Puerto Ricans, Cubans, and Columbians all have different cultural and historic back grounds that identify them as separate ethnic groups. Hispanic Americans are Americans of Spanish-speaking descent. Many Hispanic Americans are the descendants of Mexican people who lived in the Southwest when it became part of the United States. Almost all other Hispanic Americans or their ancestors migrated to the United States from Latin America. The three largest Hispanic groups in†¦show more content†¦One of the practical problems service providers face in working with newly-arrived Cubans is that they can function so comfortably within the Spanish-speaking Cuban-American communities: There is little motivation to learn English or move away to areas where there are better jobs. The official and national language of Cuba is Spanish, which virtually all of the population speaks. Cuban Spanish is close to Puerto Rican Spanish and the Spanish spoken in the Dominican Republic, but has special characteristics which make it easily identifiable. In addition, there are internal differences: The Spanish spoken in Havana in the northwest is noticeably different from the Spanish spoken in Santiago in the east. There is also a difference (as there is in any language) between formal and informal Cuban Spanish: In formal Spanish, for example, the ss in the phrase Hasta la vista (So long) are pronounced, but in informal Cuban Spanish, those ss are likely not to be pronounced. (http://www.cal.org/co/cubans/SPAN.HTM) As with Puerto Rican and Cuban cultures, Columbian people are a mix of different ethinc groups such as mullato, a mix of African and European race, along with mestizos, a mixture of European and American races. The country is highly urbanized as a large majority of the population lives in cities and towns. The economy of Columbia was highly supported by agriculture with coffee being the primary crop.Show MoreRelated Hispanic American Diversity Essay1207 Words   |  5 PagesHispanic American Diversity Hispanic groups of all origins have a profound interest when relocating to the United States. Hispanic groups such as Mexican Americans, Puerto Ricans, Cuban Americans and Central and South Americans share the same common interest of prosperity and a future for their families. Language of these groups is commonly Spanish speaking and they relish with religion of the Roman Catholics and Protestant faith. The United States Census Bureau shows different percentagesRead More Hispanic American Diversity Essay1324 Words   |  6 PagesSummary The purpose of this paper is to discuss the culture and beliefs of four Hispanic groups. The groups I have chosen to cover are: Puerto Rican, Mexican, Dominican and Cuban. Included in the paper will be each group’s linguistic, social, economical, political, familial and religious ties or beliefs. Hispanic American Diversity Puerto Rican Puerto Rico’s linguistic background is strongly defined by Spanish and English. Most Puerto Ricans speak both languages fluently and use bothRead MoreHispanic American Diversity Paper1544 Words   |  7 PagesHispanic American Diversity Paper Introduction The United States is known as the melting pot because of the many different cultures that live here. Hispanics make up 35.3 million according to the 2000 census. Many people don’t realize that within the Hispanic culture there are many different groups. The different groups have different linguistic, political, social, economic, religion, and statues. Most Hispanics see themselves in terms of their individual ethnic identity, as Mexican AmericanRead MoreHispanic American Diversity Essay examples1121 Words   |  5 Pagesminority groups are the Hispanics. America is known for their language being English, but as the years approach, that language has faded and a new face in English language has taken over, its called Spanish. We as the people of America have become controversial over this major change, and due to that major bilingualism and political movements that have occurred from the government to the education departments. In this paper, I am going to talk about the fo ur most common Hispanic groups in our countryRead MoreHispanic American Diversity1128 Words   |  5 PagesHispanic American Diversity At some point in time in your life you have heard the terms Latino or Hispanic. What was the first thing that came to your mind? There are many different types of Latinos and/or Hispanics in the United States today. In 2003, 37.4 million Latinos reside in the U.S., outnumbering 34.7 million African Americans (Ramirez and de la Cruz 2003 Racial and Ethnic Groups Chapter 9). Each of these types has similar cultures and customs, but is uniquely different. No one person canRead MoreThe Issue of Immigration: The Hispanic-American Diversity1456 Words   |  6 Pagesis a major point of acrimony among Americans today with a great deal of the focus being directed toward individuals identified with Hispanic cultures (Guittierrez, 2006). There is a misconception among many Americans that all Hispanic cultures are identical in religion, linguistic, political, social, and family conventions and this misconception too often leads to biases and prejudices that create barriers. In reality, there ar e a many similarities between Hispanic groups but there are also many differencesRead MoreTest Questions: Hispanic and Latino American Diversity1305 Words   |  6 PagesWeek 7 Test- Hispanic/Latino American Diversity Part I. Each question is worth 3 points. For multiple choice questions, use highlight or bold to mark your answers. 1. The development of solidarity between ethnic subgroups, as reflected in the terms Hispanic and Asian Americans is called a. symbolic ethnicity b. ethnic solidarity c. panethnicity d. ethnic paradox 2. The common heritage of Hispanics is a. culture. b. race. c. language. d. all of these 3. At the beginningRead MoreHispanics in the USA Essay1070 Words   |  5 PagesToday, the Hispanic population has grown tremendously over the years. We have watched the Hispanics community growth rate grow faster than any other racial and ethnic group in the nation. The Hispanic culture and community has populated all around the United States, introducing new traditions and customs. I was traveling to different to city in the States, I notice the wide spread growth of Hispanic communities, For Instance in Miami the Cuban and El Salvadoran culture is heavy populate in the areaRead MorePast, Present, Future: American Indians and Latino Americans1480 Words   |  6 Pageswill always act differently especially in this country with such a diverse history, and plethora of people of different backgrounds. American Indians are a group that will has an interesting set of challenges because they are a minority in the United States that did not emigrate from another country, but were essenti ally victims of American Manifest Destiny. American Indians have gone through a lot of hardship in this country and continue to struggle with modern day America as they try to uphold theirRead MoreAnalysis Of The Movie The All American Movie Experience 943 Words   |  4 Pages Two American cities Tulsa and Miami competed in the All-American City (AAC) Contest set by the famous director Steven Spielberg for the purpose of shooting his movie â€Å"The All-American Movie Experience† in one of these cities. Through this competition, each city committee tried to present that their city reflects the American culture more than other. Throughout my essay I will argue that Tulsa should be chosen to be the All-American city rather than Miami. This will be demonstrated by contrasting

Information and Communication Technologies

Question: Discuss about the Information and Communication Technologies. Answer: Introduction Information and communication Technology is defined as a technology that is used to handle telecommunications, internet building management system and network dependent control and monitoring functions. ICT is commonly used in order to explain the convergence of various technologies and common transmission lines in order to carry different types of data and communication formats. According to Wakunuma and Stahl (2014), the significance of ICT is less than its ability in order to create larger access to communication and information in undeserved people. Information and communication technology is very much helpful in reshaping many aspects of the world which includes economies, societies and governments. In modern society, ICT has become accepted as well as integral part of everybodys life (Wu et al., 2012). It includes a large range of software and hardware devices and programs which includes computer, scanner, multimedia programs and many more. The use of ICT is very much appropria te in education as it adds values in learning by increasing the effectiveness or by adding dimension of learning. The report discusses a current ICT related scenario which is Australian Signals Directorate on the hunt for a cyber-partner (McLean, 2016). The report covers the background of the incident, emerging issues from the incident. The report also discusses certain solutions for the issues that would be helpful in solving or minimizing the different challenges that have occurred in the incident. Background of the incident The Australian Defence Strategic Policy and Intelligence Group have established an invitation to register on behalf of the Australian Signals Directorate in order to search for a private sector that would be ready to work with Australian Signals Directorate on the program of cyber crime. The ASD remains with the SPI and it is one of the national agency that is answerable for the analysis, gathering and distribution of different signals of intelligence (McLean, 2016). It is also one of the national authorities on cyber security and communication. The ITR wants for a service provider who is interested in creating a long-term relationship with the association so that one can provide a workforce in order to implement or establish the IT infrastructure of ASD. The IT infrastructure of ASD includes network storage, application, databases, operating systems and many more. Additionally the Australian Signals Directorate is predicted they need server up to total number of 150 with 20 initially in its place (partners, 2016).The ASD also expects its total requirement of storage in order to sit at 10 petabytes which is initially 100 terabytes. The number of virtual machines also increases that ranges from 100 to 1000. The endpoints needs to grow in the range of 500 to 600 and the total number of users account that is needed are around 260 in number. It is expected that the infrastructure that is requested consist of a combination of private, hybrid cloud. The cyber program gets involved in virtualzing its storage and processing technologies and it uses the solutions that are cloud based. The cloud based solutions are used in order to increase its scalability, flexibility and it also helps in improving the value of the money from the capabilities of ICT (McLean, 2016). According to the ITR, it is expected that the provider of service will be able to support environments that are cloud based for developing and securing the solutions. The cloud based solutions are secured by partnering with the providers of the cloud services or by the by using the methods organically. The ASD has stated that the successful service providers are capable of supporting the current system and they are proficient in an area which includes administration of Linux, Windows, database and network administration (partners, 2016). It is also expected that the providers personal support will be helpful in working with the system developers of the government. The third party will have an unexpected growth in the IT environments of ASD with the help of the service support. It was generally expected by the service support that it consists of approximately three environments at protected classification for the premises of ASD. It was stated by the ITR and an environment consists of IT infrastructure will help in involving the different processes of data, high rates and many more (McLean, 2016). According to the cyber security mission of the ITR it is very much important to have a support from the capable technical users for conducting different activities of cyber security which are audited, accredited, protected and unclassified at the security levels. The capability will be helpful in enabling the mission of the cyber security in order to undertake the existing and initial activities for the government mandates and the Australian national and economic security objectives. It was declared by ITR that the activities include hosting of different services for the customers of the cyber security. The ITR will close on October 14 in the year 2017 (partners, 2016). Australian Prime Minister Malcolm Turnbull has helped in launching the strategy of cyber security in April and his announcement was going to spend huge amounts of money in order to defend the country from cyber attacks. The project was helpful for the people of Australia as it will provide around 500 jobs (McLean, 2016). After two weeks from the election of the federal the president was warned against the services of government outsourcing. Turnbull responded by showing the creation of Digital transformation office which was established in the year 2015 when the communication minister does not look into the matter of outsourcing (partners, 2016). It was explained by the president of Australia that the culture wants startup but the culture is present within the government and it helps in transforming the delivery of government services rather than spending huge amount of money on the outsources and big private firms. Emerging issues The issues that can arise due to the incident of Australian Signals Directorate on the hunt for a Cyber partner includes social issues, technological issues and ethical issues, which are discussed below. All the issues suggest that the Australian Defense Strategic Policy and Intelligence Group faces lot of problem in making collaboration with the service providers in order to form long term relationship (Vaishnavi Kuechler, 2015). Technological issues of the incident In order to work collaboratively with ASD the ITR wants certain technological characteristics of the service providers (Stahl et al., 2013). If the service providers are capable in meeting the needs of the ITR, then they can work for a longer period of time with ASD. It will be helpful for both the ASD and the service provider (Vaishnavi Kuechler, 2015). This is because with the help of the service provider the ASD is capable of establishing a strategic partnership with the service provider which will be helpful in minimizing the workforce load of ASD and it will also be helpful in increasing the infrastructure growth (van Weert et al., 2013). It is beneficial for the service provider as it provides them the opportunity for reshaping their IT infrastructure. This raises a lot of technological problems. The services that are provided by the service provider are cloud services and therefore there are many issues that are associated with it. The services that are provided by the cloud are very much cost-effective as well as flexible for the ASD but the lack of data safeguards creates security issues which are the largest hurdle to leap (Shin, 2015). It is very much difficult to access the costs that are involved with the on-demand nature of cloud services. Budgeting of cost is very much helpful in providing good as well as comparable benchmark. The service level agreements are not enough for providing assurance to the scalability as well as availability. Business will face reluctance for switching the cloud without having any assurance with the quality that is provided. ASD will face problem in leveraging as well as migrating providers from one place to another and there is absence of any lock- in period (Samak Tawfik 2016). The cloud computing services must have the capability so that they can integrate smoothly with the on-Premise IT. The main challenges that the ASD faces due to the cloud services providers are the security issue. The main challenges for the ASD are that how the service providers handle the challenge of security and privacy (Sampson Makela, 2014). The fact that the important data of the enterprises will reside outside the firewall raises concerns. Various attacks and the cases of hacking can arise due to the cloud infrastructure that will affect the multiple numbers of clients even if the number of sites that are attacked is only one (Sarkar, 2012). All the issues or challenges should not be considered as road b lock for searching cloud computing. It is very much important to provide serious consideration issues that will be possible way before adopting the technology of the service providers. Social issues of the incident It is specified by the ASD that successful service provider must be able to support the existing system and therefore it must have to be proficient in regions which includes administration of Linux, database management and administration of network. It was also expected by the ASD that the providers must provide or support the personnel which will be helpful for working closely with the system developers of the governments (Rice Leonardi, 2013). It will raise a lot of social issues. If the data of the ASD is stored by the service provider and if it is leaked then the information or private data faces is lost or hacked. The private data may include personal information or financial data (Samak Tawfik 2016). If those data gets hacked or lost then the ASD will face a lot of financial as well as social issues. If proper authentication security is not provided by the service provider then anyone can make changes in the cloud system of ASD, and as a result its features and characteristic s gets affected. The cloud computing or cyber security services provided by the service provider also faces social issues to the unaffordable cost. The cloud computing resources needs security, network bandwidth which will require a large amount of money (Nijboer et al., 2013). Depending on the resources needed by the ASD the service provider faces problems due to unaffordable cost of the cloud computing services. The Australian Prime minister Turnbull has launched a cyber security strategy which also cost a large amount of money (Peeraer Van Petegem, 2012). This project was started in order to save the people of Australia from cyber attacks that are occurring from the different countries. But the social issue that is related with this project is that there is no assurance the project will be helpful in saving the people of Australia from cyber-attacks (Pratt et al., 2014). The money that was spent by the government provides no guarantee that it will create a positive impact on the people of Austral ia (Rashid, 2016). The government also forms an outsourcing strategy in the creation of Digital Transformation Issue which was established by the earlier government. It also arises social issues as it acted as a proof that the previous government of Australia did not look into the matter of outsourcing for solving the challenges that the people of Australia was facing. Ethical issue of the incident The cyber program that is formed by the ASD are in the mission of undertaking new and existing activities for supporting the mandates of the government and the Australias national and security objectives which arises a lot of ethical issues as theses activities require cyber security and hosting of services for the customers of the cyber security (McMenemy et al., 2014). If the service providers are unable to work properly in collaboration with the ASD then lot of ethical issues that can affect the well- functioning of the cyber program. The ASD will shortlist those service providers that fulfill the needs of the ASD which also have ethical issue (Lundberg, 2014). The service providers provide cloud services in order to run the program of cyber security that is formed by the ASD. Due to the long term joint collaboration of the service providers and ASD, they sometimes face difficulty in maintaining their moral as well as legal behavior. Sometimes the authorities of ASD and service pr oviders have a conflict over their professional duty (Lindberg et al., 2013). For example: a faulty rules made by the ASD will create unethical behavior among the service provider as they faces problems in working collaboratively with the ASD. The service provider performs or provides most of the services to the ASD by using cloud services. It is very important for the service providers to understand the operational keys that they are assuming for the ASD (Jarle et al., 2014).Providers became conscious about the data of the customers, risk management and functional operation. The service providers have the responsibility to provide services to ASD by their own. The ASD is worried as there is no law that can protect their private or personal information from the service providers. So that if any authentication error in the information and data security occurs then ASDs data does not get affected (Kaba Tour, 2014). The transferring of data through the cloud services by the service providers will cause the data to travel to the jurisdiction of other countries where data is not secure. All this problems created a lot of ethical issues for the ASDs decision of working collaboratively with any of the service provider that have sufficient capability as per the need (Kauppi et al., 2014). Other ethical issues that can arise due to the ITR technology are due to the different types of data that is loaded into the ownership of the data and the cloud. Cloud is very much huge and therefore the chances of data lose is large. Solutions of the issues In order to reduce the emerging issues such as technological issues, social issues and ethical issues it is very much important for ASD to follow some rules and regulations (Greenhalgh et al., 2014). The ASD uses ITR for providing information about the needs of the ASD to the service providers. The service provider will mainly use cloud services for working collaboratively with the ASD. There are different types of issues that are raised which include technological, ethical and social issues. In order to reduce those issues it is very much important for the service provider to maintain the referential integrity (Daniel, 2016). It helps in preserving the format related encryption which in turn helps in retaining the initial structure of the format that is related with the data set. Encryption of data while ensuring the structure helps in fitting the data into the existing system without requiring the changes in infrastructure of IT. High performance will occur after eliminating the manual encryption as well as decryption process wen the data gets moved through the enterprise which helps in moving the performance if the databases to bottlenecks (Bloom et al., 2014). A strategy that is related with data protection helps in tokenization and encryption which can be performed locally and thus it helps in allowing an organization to dynamically protect the data without facing any problems related with the complex procedures, current processes of business and additional technology (Buabeng-Andoh, 2012). It is very significant for the service providers of ASD to clearly recognize the processing of data and operations which are accepted to the cloud. For each type of handling, the service provider must create the type of data in order to differentiate them on the basis of individual, planned and the data that are used in the business applications (Chander et al., 2012). In order to provide the users or the applications t he permission to decrypting, a link enterprise data is very much necessary for the rules and regulations. It also needs extension from the ASD to control the services provided by the cloud. Improvement work and the equipment do not have the same requirements (Bilbao-Osorio et al., 2013). It is very much important to make sure that when the service providers cooperate with the ASD, all the necessary information that are linked with the knowledge should be substituted as well as explained as per the needs and outlooks of the ASD (Bannister Connolly, 2014). Every ICT device is desired to be seen as the essential part of the already current ecosystem in ASD. The instrument affects the way it is used and applied. It also helps in motivation the culture of the facility provider and thus the whole project gets complicated or inserted Recommendation For minimizing the risks that are raised due to the emerging issues, a number of recommendation. The recommendations are beneficial for both the service providers and the ASD. The recommendation for improving the technology of ASD the recommendations include: Proper Communication: Clear communication is very much required about the requirements of ASD so that the different service providers who aimed to work collaboratively with the ASD will does not face any issues. Proper exchange of information: Development work and the related technology do not have the same needs or requirements. It is very much significant to make sure that when the service providers collaborate with the ASD, all the essential information that are related with the technology should be exchanged as well as clarified as per the needs and expectations of the ASD. Use of ICT tool: Every ICT tool is needed to be seen as the integral part of the already existing ecosystem in ASD. The tool affects the way it is used and implemented. It also helps in influencing the culture of the service provider and thus the entire project gets involved or inserted. Processing data operations: It is very important for the service providers of ASD to clearly identify and processing and data operations which are passed to the cloud. For each type of processing, the service provider must establish the type of data in order to distinguish them on the basis of personal, strategic and the data that are used in the business applications. Certain types of data are subjected to different regulations and therefore it is very much important to check the data whether the data that are transferred to cloud are subjected to those obligations. Authentication security: Security is a prior need before the ASD for securing the important data and information. The only measure that needs to implement is that the amount of investment on security must be done on a larger scale. The security is needed in order to maintain the integrity, confidentiality and the services that are offered by the provide Referential integrity: In order to minimize the problems it is very much significant for the service provider to preserve the referential integrity. It helps in conserving the setup related encryption which in turn benefits in recollecting the original configuration of the format that is associated with the data set. Conclusion It is concluded that the IT infrastructure of ASD that is built with the collaboration of service providers is beneficial in order to reduce cyber-attacks but there are number of issues that are related with the incident. Business will face unwillingness for interchanging the cloud without having any assurance with the superiority that is delivered. ASD will face problem in leveraging as well as transferring providers from one place to another and there is absence of any lock- in period. The cloud computing services must have the competence so that they can assimilate smoothly with the on-Premise IT. The main challenges that the ASD faces due to the cloud services providers are the security issue. The main tests for the ASD are that how the facility providers grip the challenge of safekeeping and privacy. It was analyzed that the money that was expended by the government delivers no assurance that it will generate a confident impact on the people of Australia. The government also for ms an outsourcing strategy in the creation of Digital Transformation Issue which was recognized by the earlier administration. It also arises social matters as it acted as a resistant that the earlier government of Australia did not look into the stuff of subcontracting for solving the challenges that the persons of Australia was facing. There are number of recommendation as well as services are provided for managing the emerging issues. Security is a former necessity before the ASD for safeguarding the essential data and material. The only amount that needs to tool is that the amount of deal on safety must be done on a larger scale. The security is required in order to preserve the honesty, privacy and the services that are provided. It is concluded that the solutions are useful in minimizing the emerging issues that are related with the incident. Recommendations are also provided in this assignment in order to reduce the issues and challenges. References Bannister, F., Connolly, R. (2014). ICT, public values and transformative government: A framework and programme for research.Government Information Quarterly,31(1), 119-128. Bilbao-Osorio, B., Dutta, S., Lanvin, B. (2013, April). The global information technology report 2013. InWorld Economic Forum(pp. 1-383). Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Buabeng-Andoh, C. (2012). Factors influencing teachers' adoption and integration of information and communication technology into teaching: A review of the literature.International Journal of Education and Development using Information and Communication Technology,8(1), 136. Chander, G., Stanton, C., Hutton, H. E., Abrams, D. B., Pearson, J., Knowlton, A., ... Niaura, R. (2012). Are smokers with HIV using information and communication technology? Implications for behavioral interventions.AIDS and Behavior,16(2), 383-388. Daniel, B. K. (2016). ICT, 8183 impact, 8 information, faculty of, 34 justice and care, ethics of algocracy, 112.Big Data and Learning Analytics in Higher Education: Current Theory and Practice,35, 267. Greenhalgh, T., Swinglehurst, D., Stones, R. (2014). Rethinking resistance to big IT: a sociological study of why and when healthcare staff do not use nationally mandated information and communication technologies. Jarle Gressgrd, L., Amundsen, O., Merethe Aasen, T., Hansen, K. (2014). Use of information and communication technology to support employee-driven innovation in organizations: a knowledge management perspective.Journal of Knowledge Management,18(4), 633-650. Kaba, B., Tour, B. (2014). Understanding information and communication technology behavioral intention to use: Applying the UTAUT model to social networking site adoption by young people in a least developed country.Journal of the Association for Information Science and Technology,65(8), 1662-1674. Kauppi, K., Vlimki, M., Htnen, H. M., Kuosmanen, L. M., Warwickà ¢Ã¢â€š ¬Ã‚ Smith, K., Adams, C. E. (2014). Information and communication technology based prompting for treatment compliance for people with serious mental illness.The Cochrane Library. Lindberg, B., Nilsson, C., Zotterman, D., Sderberg, S., Skr, L. (2013). Using information and communication technology in home care for communication between patients, family members, and healthcare professionals: a systematic review.International journal of telemedicine and applications,2013. Lundberg, S. (2014). The results from a two-year case study of an information and communication technology support system for family caregivers.Disability and Rehabilitation: Assistive Technology,9(4), 353-358. McLean, A. (2016). à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Australian Signals Directorate on the hunt for a cyber partner | ZDNet. ZDNet. Retrieved 14 September 2016, from https://www.zdnet.com/article/australian-signals-directorate-on-the-hunt-for-a-cyber-partner/ McMenemy, D., Poulter, A., Burton, P. (2014).A Handbook of Ethical Practice: A practical guide to dealing with ethical issues in information and library work. Elsevier. Nijboer, F., Clausen, J., Allison, B. Z., Haselager, P. (2013). The asilomar survey: Stakeholders opinions on ethical issues related to brain-computer interfacing.Neuroethics,6(3), 541-578. partners, D. (2016).Department of Defence hunts for cyber security partners.ARN. Retrieved 14 September 2016, from https://www.arnnet.com.au/article/606649/department-defence-hunts-cyber-security-partners/ Peeraer, J., Van Petegem, P. (2012). Measuring integration of information and communication technology in education: An item response modeling approach.Computers Education,58(4), 1247-1259. Pratt, M., Sarmiento, O. L., Montes, F., Ogilvie, D., Marcus, B. H., Perez, L. G., ... Lancet Physical Activity Series Working Group. (2012). The implications of megatrends in information and communication technology and transportation for changes in global physical activity.The Lancet,380(9838), 282-293. Rashid, A. A. (2016). The Utilization of Information and Communication Technology among Islamic Secondary School Teachers in Malaysia.SOSIOHUMANIKA,4(2). Rice, R. E., Leonardi, P. M. (2013). Information and communication technology use in organizations.The Sage Handbook of Organizational Communication. Thousand Oaks, CA: Sage, 425-448. Samak, A., Tawfik, Z. (2016). Exploration of Jordanian English Language Teachers' Attitudes, Skills, and Access as Indicator of Information and Communication Technology Integration in Jordan. Sampson Jr, J. P., Makela, J. P. (2014). Ethical issues associated with information and communication technology in counseling and guidance.International Journal for Educational and Vocational Guidance,14(1), 135-148. Sarkar, S. (2012). The role of information and communication technology (ICT) in higher education for the 21st century.Science,1(1), 30-41. Shin, S. K. (2015). Teaching critical, ethical and safe use of ICT in pre-service teacher education.Language Learning and Technology,19(1), 181-197. Stahl, B. C., Eden, G., Jirotka, M. (2013). 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Eugenics Essays - Bioethics, Applied Genetics, Medical Ethics

Eugenics In the 1920s there was a movement, called the melting pot, to solve the social problems of the time with the use of technology. Eugenics is the use of science to solve social problems. A major leader in eugenics at the turn of the century was a man named Davenport. Kallikak studied eugenics too. He used case studies of individuals to show heredity. He showed how people inherited their bad and good traits from their family. Eugenics was mostly concerned with social traits. Social traits are traits individuals have that affect society. Pedigrees were used in eugenics to examine traits in families. Eugenics was promoted in magazines, books, state fairs, and movies in the beginning of the century. It was used at the time to make the people of America better breed. To make them better breed sterilization and immigration laws were put in affect. The immigration laws were put in affect because people believed that the social and economic problems of America were from letting people immigrat e who had bad traits. Such people with bad traits were Greeks, Russians, Japanese, and African Americans. The immigration laws were called the Emigration Discrimination Laws. Sterilization eugenic laws were in almost all states. The laws made people who were in mental hospitals have to be sterilized. Each state sterilized different people for various reasons. Eugenics was big in Germany. Hitler was a big advocate for the use of eugenics. Just as people in the past were concerned with peoples traits and genes people of today are becoming more and more concerned with it. On concern with it has rose from our break through in the field of genetics.

Social Media Insights How to Drill Into Data to Find Actionable Ideas

Social Media Insights How to Drill Into Data to Find Actionable Ideas Having the right data is important for social media success. However, even the best data in the world is useless if you dont know what it all means. In order to unlock the power of your analytics, you need to know how to extract useful social media insights from them. In this post, you’ll learn how to: How to interpret the data you’ve found and get actual meaning from it. How to explain the numbers and more to a client or team. How to update your social media tactics based on the insights you’ve found. By the time youre done, youll know how to better analyze the performance of your social media content, and understand how to create more of what works. What Are Social Media Insights (And Why Do They Matter)? The term social media insights can mean different things to different people. For our purposes, though, well define social media insights as the actionable takeaways you produce from analyzing your social media data. In this post, well walk through a retroactive process thatll allow you to analyze past content, figure out what made it successful (or not), and better understand what to do (or not do) in the future. Get it right, and youll be able to fine-tune your copy and imagery to best connect with your audience. How to Drill Into Data To Extract Powerful Social Media InsightsBefore You Continue, Download Your Social Media Insight Analysis Template Before you can extract insights from your social media marketing data, it helps to have somewhere to record it all. Thats exactly what you can do with this free template, making it easier to narrow down what, exactly, led each post to perform as well (or maybe even not so well). Start By Finding Your Top-Performing Posts The first part of determining insights into your social media channels involves determining your top posts. Top posts can be found in a number of different ways but it all depends on what the overarching goals of your channels are. For example, if your goal was to drive engagements, you’d be looking for the posts with the most likes, shares, and comments. However, if you’re looking for posts with the most clicks to your website, you’d be tracking link clicks via each social channel’s in-app analytics or an external tool like Google Analytics. Facebook To find the analytics data for your top Facebook posts, go to your business page and select Insights: From there, go to Posts: In your Posts section, scroll down to All Posts Published, and there you’ll be able to see the different metrics for each one of your posts: Twitter To find analytics data for your top Twitter posts, go to your account, click on your profile picture and in the drop-down menu select Analytics: Then in the menu bar, select Tweets: That screen will show you all of the engagement data, and impressions that your tweets have generated for the past 28 days, as well as allowing you to see the top tweets you’ve sent in that time period: Instagram To find the analytics for your Instagram post, click the bar graph in the top right-hand corner of your Instagram profile. Note that you won’t see that bar graph unless you have an Instagram business profile: Once you’re in the Analytics section, scroll down to Posts, and then click on See More: The analytics for your Instagram profile is a bit different because you need to click on each individual post to see its engagement metrics: Pinterest To find the analytics for your Pinterest pins, you’re once again going to need a Pinterest business account. Once that is set, go to the upper left-hand corner and select Analytics.  Then select Your Pinterest Profile: The nice thing about Pinterest is that your top pins are all located in one place. Just scroll down your screen to see them all: LinkedIn LinkedIn is a lot like Pinterest, in the fact that your top post analytics are all located in one place. Go to your page and click on Manage Page: From manage page, select Analytics. In your analytics page, the first thing that surfaces is the Updates section. All of your post data is located there, including: Impressions Clicks Interactions Engagement rate To see a more detailed view, click on the post update: Google+ Finding data for your Google+ posts is possible. It just might not be obvious where you need to look (at first, at least). If you’re working with a Google+ profile, check out this detailed article from SteadyDemand, which will walk you through the process of gathering the data you need. Bonus Tip: Track Social Metrics Automatically In As a heads up, makes gathering social media data easy! With built-in Social Analytics, you can plan, publish, and measure every post in one place. Here's how it works:With Social Engagement Reports, you’ll be able to see your engagement data in one place! And we’ll categorize all your top posts for you. Recommended Reading: Know the Success Of Your Social Engagement With the Newest Analytics Report In Your *Favorite* Marketing Calendar Develop Your Post Analysis Process Once you've gathered your data and found the top posts you'll analyze, you'll need a repeatable process for uncovering social media insights. This essentially means knowing which questions to ask to figure out what caused content to perform as well as it did. Try following this graphic below: By asking each of these questions as you analyze each post, you'll start to identify patterns impacting post performance. You'll be able to record a lot of this data in the downloadable template included in this post (which we'll cover in more detail in a little bit). How  Does Voice and Tone Impact Social Media Post Performance? What you say and how you say it on social media is essential for ensuring your posts convey your messages the way you want them to be felt. So, how exactly does your choice of verbiage and emotional sentiment impact audience engagement, and how can you determine its effect on post performance? Recommended Reading: The Best Social Media Copywriting Guide to Be a Social Media Word Ninja Does Your Post Have a Positive or Negative Sentiment? Are you trying to lift up your followers or inform them of some bad news? The sentiment your message sends can affect the interactions you receive from your audience. Being able to track what types of tones they are responding to is a great way to determine what types of posts you should be sending. Here is an example of a post with a positive tone: https://twitter.com//status/877549014153138178 And here's an example that elicits more negative emotions: When #SEO and #Content go to couples therapy, things get a little ugly. Not all marriages are perfect. https://t.co/iuFNYhGrGp pic.twitter.com/xYEt9OPeIs Conductor (@Conductor) June 27, 2017   Are You Post Questions Open Or Closed Ended? Are you encouraging discussion with your social media messages or closing them off and creating a more informational style post? Often times you’ll see more engagement with open-ended questions  because it gives your audience a chance to respond back to you, instead of just acknowledging they saw the message. Here is an example of an open-ended social media post: Are you ready to run? We want to know who is participating in the Fargo Marathon this week? What events are you doing?... Posted by Hilton Garden Inn Fargo on  Wednesday, May 17, 2017 Here is an example of a more closed ended social media post: For your chance to win a FREE night stay, head over to our sister property's page and check them out! #teamRaymond #freenightstay #nationalpetday Posted by Hilton Garden Inn Fargo on  Tuesday, April 11, 2017 How Long Is Your Post Copy? Depending on the social channel you’re working with, the length of your post could affect the interaction your audience has with it. The optimal length post  will vary per channel (and could even vary by industry, or even your specific business and audience), but here is a whole list  to help you get started. Recommended Reading: How to Write for Social Media to Create the Best Posts Did Your Post Incorporate Hashtags? Hashtags can have a powerful impact on how far your posts reach. If you use hashtags on networks that don't support them well, though, they could actually negatively impact your post performance. For some networks to connect to followers, you need to have a lot of hashtags, while for other networks having any hashtags can actually cause a decrease in content views. For example, Facebook should be a hashtag free zone. Why? According to Crazy Egg, hashtags are meant to help users search out information on a subject. Facebook users control that already because they are choosing who and want they want to see in their newsfeeds. Instagram on the other hand, should be full of hashtags. Why? Because according to that same Crazy Egg post, to find and interact with content, you want to see you have to search for it. Hashtags make your content searchable. Should You Be Using Emojis? No one can say that emojis aren’t fun. These tiny little pictures are changing the way we communicate, one keyboard at a time. What channel you should be using emojis on is difficult to determine, as they can sometimes come across as unprofessional. Not to mention emojis, and their meanings are not always as black and white as they may seem. Social Media Today broke down when to use emojis and what they mean on  their blog. An example of a hashtag style emoji. there arent enough words of gratitude i can offer that even begin to explain what this world did for me #HarryPotter20 pic.twitter.com/mTXOcCBwBb Meghan Rienks (@MeghanRienks) June 26, 2017 An example of a standard use case for emojis.Into the fog ☠Ã¯ ¸ Ã°Å¸Å¡â€"☠Ã¯ ¸  A post shared by Jeff Sheldon (@ugmonk) on Jun 26, 2017 at 6:58am PDT Are You Creating Broadcast Or Discussion Posts? The final element we'll focus on are broadcast posts versus  discussion posts. Broadcast posts are posts that are designed to promote your brand or business. They usually sound more like ads and focus mainly on what you can do for your followers. As Rich Mcelaney put it in this blog post for BrassCycle: â€Å"Imagine having a conversation with someone (and we all know people like this) where you ask, â€Å"How are you?† and they launch into an in-depth explanation of every moment of their life since you last saw them. They don't take a breath. If you try to interject with a story of your own, you can see them simply waiting until you stop talking so they can continue.† Discussion posts are  specifically developed to create conversations with your followers. They create conversations that allow your followers to interject and control more of the conversation, which creates a more trustworthy atmosphere. A broadcast post will look something like this. â€Å"Without a song or a dance what are we†, think about it! Or just come to theREP to see Mamma Mia, Performances start Friday, July 7 and goes until Sunday, August 13. Get your tickets today: http://bit.ly/2qMQx4 Posted by Capital Repertory Theatre on  Monday, June 26, 2017 While a discussion post will look more like this. Introducing a new Twitter emoji celebrating the 20th anniversary of Harry Potter and the Philosophers Stone! #HarryPotter20 pic.twitter.com/9fNo1R9E5J Pottermore (@pottermore) June 26, 2017 Are You Posting At The Right Time? The next section of metrics that you can focus on involves time. What time your posts go out determines how many people in your audience will see it. Obviously, there are times that certain social channels are more active. Those prime times can be found in this blog post, that has been backed by over 16 studies. It’s also important to post your social media messages on the right day. By posting at optimum days and times you’re able to maximize the views that your messages will receive. The more eyeballs you have on a post, the more likely you are to create the engagement and or link clicks you need. Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media Are Images And Video Adding Engagement To Your Social Media Messages? The next set of attributes that you’re going to want to record focuses on the different types of media that you’ll have for your posts. Visuals like videos and images are becoming a major key to successful social media posts  which was outlined by Hubspot earlier this year. Image and Video Colors The psychology of color plays a much more important role than you might think. Saying things like â€Å"red makes people angry† or â€Å"blue creates feelings of calm† are not necessarily accurate because everyone’s personal experiences are different, therefore colors will evoke different emotions in all people. However, according to SnapHelp, 90% of instant decisions  are made on color. They say that audiences are more susceptible to color based on how they think it fits a product. So the colors you choose for your social media channels can have an effect on your audience because they are looking to see if your color scheme fits your brand. For example, we’re used to seeing bright, electric colors in Disney photos and images because the park is always alive and going. People are never sad at Disney world and their color scheme fits that brand perception. Memorable Dining Experiences | Walt Disney World From holding court with royalty to good old-fashioned family gatherings, a Grand Adventure to Walt Disney World serves up memorable dining experiences for both you and your grandkids! Learn more - http://di.sn/61818l3UT Posted by Walt Disney World on Thursday, June 8, 2017 Recommended Reading: The Know-It-All Guide to Color Psychology In Marketing + The Best Hex Chart Video Subtitles This next metric focuses on video alone. With more and more videos starting automatically as people scroll through social media, a lot of people are opting to have their sound off. But if you audience member can’t hear what your video says you’re suddenly missing out on a potential customer. This is where subtitles are coming into play. According to Media Cause, about 82% of social media video views are watched without sound,  making subtitles vital. Take Tasty  for example. I’m willing to bet you’ve seen one of their recipe videos at least once. The unique thing about those videos and one of the reasons they’re so successful is because they have captions that walk you through the whole recipe. You don’t have to turn the sound on to get the message. Fidget Spinner Cookies Feeling stressed? Make these fidget spinner cookies so you can spin AND eat the stress away 😉! FULL RECIPE: http://bzfd.it/2s4juqZ Posted by Tasty on Tuesday, June 13, 2017 Video Length The second metric that is focused solely on video is the length of your videos. Channels are optimized for certain video and lengths and some will even limit how long videos can be. For example, videos on Instagram need to be under a minute. Not to mention, videos are now being viewed more often on mobile devices and according to social media today, you have less than two seconds  to grab the attention of your viewer. So the number of interactions you have per video can be traced back to how long your video is. Recommended Reading: How to Do Facebook Video Marketing the Right Way How to Get Started With Twitter Video Marketing How to Make a Video Content Marketing Strategy That Will Engage Your Audience Measure Interactions With Your Audience The final metric that you’re going to be recording on your template are interactions with your audience on your posts. Giving your audience a real response from your social team makes them feel valued because they know you saw their comments. You’re showing them that their voice matters to you. That’s why I tweet a Diet Coke all the time; they respond to me and make me feel special. And who doesn’t like being special? Recommended Reading: 30 Social Media Engagement Tactics That Will Boost Shares And Conversions You’ve Collected The Data, Now You Need A Place To Record It And Your Insights. The Social Media Insights Document that you downloaded earlier will help create the report that you can show to your bosses or your clients. Open your social media insights report and each of your social media channels: In the process that we demonstrated earlier, find your top post and take a screenshot to insert into your report: From there record the likes, comments, shares (if applicable), reach and engagement that your post received: Then you can record the language  insights we touched on earlier including, tone, post length, the number of hashtags, and emoji use: The last section of numerical data that you’re going to record in your post is on times your post went out and media types that you used: The final part of your chart is a summary section. This is the space where you’ll be able to layout in two to three sentences what all that numerical data means to you clients or bosses. For example, in this post, we can conclude that because the post when out at 11 am on a Monday and had a personal note in its tone, it caused people to click on the link at least 16 times: You’re going to repeat the same process for top three posts on every channel as well as the lowest engagement post. The reason you should include your lowest performing post is that you don’t want to make your boss or client think that everything is perfect. By showing the posts that need some work you’re able to determine what needs improvement and continue to grow your strategy. Recommended Reading: How to Create a Social Media Strategy (With 3 Steps And a Template) Let’s Wrap This Up With all the knowledge you have now, you’ll be able to take the numerical data you’ve gathered and make it digestible for your clients and your boss. Not to mention you’ll learn how to adjust your social media strategy based on the conclusions you reach.

Amy's Bread Essay Example | Topics and Well Written Essays - 500 words - 1

Amy's Bread - Essay Example Wholesale provides her steady demand because of lead time in making orders, while retail is essentially walk-in and uncertain. The secondary problem is how Amy could improve her profit margin. Amy’s Bread’s competitive advantage lies in its manual baking process. This causes it to incur higher manpower costs and keeps profit margin low. Amy has not made any cost or price analysis, or comparison with competitors, but only charges what she feels is right. Amy’s Bread was established in 1992 and is located in Manhattan. It serves 50 regular wholesale customers with waiting list of more than 30 wholesale customers, all quality hotels, gourmet food shops and restaurants. As to competitiveness, Amy’s competitive advantage is in her hand-baking method, which produces excellent bread of high quality that could otherwise not be attained. She has also been given excellent press and the reviews have improved her track record and clientele. Furthermore, competitive advantage also resides in Amy’s dedicated and engaged baking staff who has been trained well, and who remain loyal to the business. The solution to the main problem is to expand, since Amy’s Bread has already reached full capacity, and its potential wholesale market will assuredly bring sales to almost twice the former wholesale volume (additional 30 customers to the existing 50). Amy must expand to capture the large wholesale demand and to try to attain economies of scale. It is recommended that Amy should acquire the building she could renovate for $300,000, then move all the wholesale production facilities there and operate the present location for retail. In that manner, Amy could expand both her wholesale and retail businesses. This way she assumes only the additional capital expenses she could afford ($300,000 versus $500,000), she does not acquire additional extra space she does not need (6,000 versus

Outline of three ideas Essay Example | Topics and Well Written Essays - 500 words

Outline of three ideas - Essay Example atrons for such expeditions; however, there are numerous fishing businesses that depend almost exclusively on the catches they obtain through more destructive mid- and deep-level trawling. These businesses could be encouraged, through law or regulation, to offset some of their harmful by-catch (the killing of valued or endangered animals such as dolphins, turtles or sharks) by returning a specific amount of plastic catch for every 5 live catches, for example. Drainage filters throughout our cities and towns are necessary to protect our water and food supplies. Filters would work to reduce the amount of trash that enters the oceans and pollutes the fishing industry. They could be installed in storm drains throughout the cities – making the city dwellers and the cities themselves obvious patrons of the system – and help prevent some of the plastics that are making their way into the ocean and poisoning the fish. Because of land effects of plastic on the fishing industry, this industry might also be interested in being patrons, helping with educating the public and helping with other marketing efforts. A filter could be developed that works in much the same way as the filters we use for our tap water. Water would flow into the storm drains and go through a series of chambers that have different levels of screening material before it is finally free to enter the river or ocean system. It would be necessary to also begin a new c ity service similar to the waste department to maintain these filter systems, emptying the chambers of collected trash on a regular basis. To reduce the amount of rubber produced and its harmful effects on the environment, these tires are designed to stay full for nearly the life of the vehicle. They are made from ultra-durable rubber created with recycled plastic and rubber materials and designed with a special self-heal technology that instantly closes off any potential punctures. These tires would be in high demand by tire

Helicopter investigation Essay Example for Free

Helicopter investigation Essay Easily established, the sycamore tree produces sycamore seeds. These seeds are of an extremely strange looking seed, I say this because the seeds when in the air they spin like tiny helicopters. Due to the spinning they are kept in the air for a longer amount of time. Aim In this investigation I have been asked to find out how long it takes for a paper helicopter to fall 2 metres. After doing this I shall investigate other ways of changing the timing of its landing. I shall do this by using a range of variables. These include of:   Length of wings Number of tailsI have chosen to use the variable of the number of paperclips being added to the tail of the paper helicopter that I shall make. I have chosen to change this variable because I know that gravitation is the effect of the gravitational force of attraction, which acts between all objects in the universe. For example it is widely noticed with massive objects like the planets. The planets remain in orbit because of gravitational force of attraction. The gravitational force, which pulls the object downwards, is called the weight of the object. Isaac Newton stated that there is a gravitational force of attraction between any two objects with mass, which depends on their masses, and the distance between them. I think with this information I can easily say that by adding more and more paperclips on to the tail of the paper helicopter it will gain more weight which will cause the gravitational force to pull it downwards rather than upwards as there is a bigger mass pulling it downwards. I also chose to use this variable instead of changing the length of the wings because I thought that it would have a much more affective difference in the timing of its landing. In this investigation in order to get the best results possible I shall be doing the experiment 5 times. This will give me a good range of results and a better result as I get a better view of the timing of how long it takes to land with different numbers of paperclips attached to the tail of the paper helicopter. It is always essential to make every investigation of whatever type it is to make sure that it is going to be a fair test. In order to achieve this I shall only be changing one variable, which I have already established to be of the number of paperclips added to the tail of the paper helicopter. Prediction In the investigation which I shall be doing I think that I will be expecting for the paper helicopter to fall to the ground in a much quicker timing when it has 5 paperclips attached to the tail of it, than it should do when it has either none, 1,2,3,or 4 paperclips attached to the tail of the paper helicopter. I say this because from the information that I have already been supported by to take this investigation further, it also helps me with my prediction. Using Isaac Newtons law of gravitation, I can easily say that with his theory of objects being pulled downwards by a force called weight, it helps me to explain that when I add more and more paperclips to the tail of the paper helicopter it doesnt just mean that the number of paperclips are increasing but it also means that the mass is also increasing. Causing the paper helicopter to fall downwards and not upwards. Why do I say this? I say this because an example being is Say if I were to get a balloon and fill it with Helium, due to the helium being placed inside of the balloon we already know that for some reason the balloon seems to go up into the air. This is because Helium is lighter than air causing the gravitational force to pull it upwards and not downwards as the weight is very low. Whereas if we were to place water inside of the helium filled balloon it would be brought back downwards because the weight of the water forces the balloon to be brought back down again. What do I expect in the graph outcome? It is easily said that when a line graph is drawn out to show the results of the investigation that I am about to carry out, the line should start off near the very top of the y axis. This should be when there are no paperclips attached to the tail of the paper helicopter. Near quite the very end of the x axis should the very last point be drawn, therefore making the plotted points decreasing as it goes along the x and y axis. I think that this graph prediction would go for both the average graph and the graphs for all 5 sets of results, which shall be already obtained by that time. Equipment (As shown in Diagram 1. 1) Paper   Paper clips   Stopwatch/Timer   Scissors   Ruler Diagram 1. 1 Method What should I be doing in order to make this investigation to the highest standard possible? In order to get good results I firstly have to start off by making the paper helicopter. In this experiment I have to look into the needs of safety, I have noticed that none would have to be carried out such as goggles or safety cloaks etc How do I make a paper helicopter? Firstly I am to get a piece of A4 paper. Some may choose for the A4 to be coloured but I will just leave it to be plain. In our class lesson Mr Findley (our physics teacher,) has given us an information sheet, which includes of the carcass drawing of the paper helicopter. It shows us where to cut and fold and what measurements are involved. Diagram 1. 2 The diagram, which has been drawn above, has not been drawn to scale. Once I draw out the drawing of the paper helicopter on the A4 sheet of paper, carefully done using a ruler of course. I am to cut along and fold along the lines as described: Where the dotted lines are shown this is where we are to fold along, and where the straight solid lines have been drawn in, we are to cut along them. The cutting of course will be done with a pair of scissors. After they are cut out and folded along, some may find it better and more presentable if they are to be decorate and colour in their paper helicopters! What else is involved in this investigation? Once all of the above has been done we are to set up our equipment out. Having set out the timer, paperclips, and paper helicopter in front of me, I am to make sure that I have drawn out a results table, which I will record the timings down in. (As shown in the results table. ) I will then ask for a little help for getting the timing at the best time possible. When I went to drop/release the paper helicopter from my hands I realised that I wasnt actually in fact dropping/releasing the paper helicopter from 2 metres of height. In fact I was dropping it from my height with my arms being placed right above my head as high as I could manage. So I then made sure to measure how high I was releasing the paper helicopter from, I found that with the heels of my shoe and my arms being stretched up way above my head I was actually releasing the paper helicopter from a height of 2 metres and 3 centimetres. I left the measurement of the height I was releasing the paper helicopter at how it was already, because it was getting to the point where it would be getting very time consuming. When dropping the paper helicopter out of my hands I am to make sure that I drop it at the same time that my friend is to say GO, this is so that he can time it with accuracy. When the paper helicopter will land on the ground I will then yell STOP, so that he is able to stop the timer/stopwatch at the right time in order to get the most accurate timing possible. When I get results for dropping the paper helicopter without any paperclips attached to the tail of it, 5 times, I will make sure that I have written down the timings in my results table. After doing so, I am to attach the first paperclip to the paper helicopter and then do the same thing again. (Drop the paper helicopter, time it, and write down timings in results table. ) After every 5 sets of results with the same number of paperclips attached, I am to add another paperclip to the paperclip, which is already placed on the tail of the paper helicopter. I shall do this until I have 5 paperclips attached to the tail of the paper helicopter. How the paper clips should be placed has been shown in the diagram below. Diagram 1. 3 Results Table Number Of Paperclips 1st (Time in Seconds) 2nd (Time in Seconds) 3rd (Time in Seconds) 4th (Time in Seconds) 5th (Time in Seconds) Average (Time in Seconds) 08 As you can see, in the results tables above I have gathered all my timings into the table. Once I had placed all my timings in the table I was to work out the average of each set of timings. To do this I was to add up all of the sets of timings together and then divide it by 5 because that was the number of times I had done the experiment for each set. Here are my workings out towards how I worked out the average for each set of results. Workings out for Average(s) (Please note that / stands for the division sign) When working out the, I firstly got all my timings for the specific set of results, added them together and divided them by 5, I divided it by 5 because this was the number of times I had timed it falling from the air to the ground. As shown below: Number of paperclips = 0 Timings 1Graphs/Conclusion I have formed out a graph to show the results of the five sets of results. Another graph is shown on the next page, except this is a graph, which shows the averages of all 5 sets of results, which I had gathered in my investigation. From looking at this graph we can easily say that the second set of results stand out the most. I have re-checked my results and have noticed that none of the outcome results really stand out greatly, as they are all in proportion. This shows me that my experiments had gone very well without making any large genuine mistakes. I think that the 2nd time I did all the results, the timing may not have been stopped at the right time or maybe not started at the right time, causing the timing to be of a much higher outcome than it should have done. There is not really much of a time difference from when there was two paperclips on the tail of the paper helicopter to when there was three paperclips attached to the paper helicopters tail. Looking back at the result table I can see that there is only a difference of 0. 06 seconds whereas in my other results I have found there to be at least a 0. 10 second difference. It is obviously noticeable that my prediction was to go ahead to be forwardly correct. I can say this with confidence because I had information to back up my prediction, which helped me forward, my ideas towards what should actually happen in my experiment. As said earlier in my prediction, I mentioned that the line would be decreasing down towards the x axis and away from the y axis. We can see in the graph above that this predicament was proved to be correct. From looking at this averages graph it is easily spoken of that the investigation that I have carried have has gone very well. I say this because as shown above, we can see that the average line is actually going downwards as the number of paperclips had increased on the tail of the paper helicopter. Thus showing that my prediction was right. I was able to make sure that my prediction was quite reliable with backing it up with a hypothesis, which had been concluded, from Isaac Newtons Law of Gravitation. With the information from this Law of Gravitation I was able to predict that when there is a force being put onto an object from its natural force then it is called weight as it is pulling it downwards. So when I was asked to do an experiment that was involved in placing more and more paperclips to the tail of a paper helicopter I already knew in my mind that the timing of the landing would get shorter and shorter. This was due to general knowledge but also scientific knowledge Isaac Newtons Law of Gravitation. With this scientific explanation we have been able to predict many scientific happenings. Evaluation I am glad to say that throughout the whole of this investigation I did not make any noticeable, genuine mistakes. I later went on to find out that I was standing at a height of 2 metres and 3 centimetres. This information of course was later found out after I was more than half way through the experiment, so I had to decide whether to go ahead with doing the experiment all at a drop of 2 metres and 3 centimetres or change it and have half the results at 2 metres and 3 centimetres whilst the rest of the results would be obtained from a height of an exact 2 metres. I had decided that if I were to go on to do this I would not be carrying out a fair test. Although the investigation was asked of a 2 metre drop I still thought that although I had dropped it at an extra 3 centimetres higher it was still a very fair test because I had kept drop height throughout the whole of the investigation. Whilst doing the investigation I had managed to do everything according to how I had written it out to have been done, although sometimes I had to be re-timed as mistakes were made as I sometimes dropped the paper helicopter without being told to! All in all I think the investigation was carried out well and was a fair test, I made sure that only one variable was changed and that the timing was done at the most accurate timing possible. In order to make it a fair test it also meant that safety was to be involved as well, as far as I was concerned not many safety measures had to be taken, I say this because as mentioned earlier no safety goggles were needed, no hair was really in need of being tied back and no safety cloaks were to be worn. The only safety we were to be notified was to tuck in our stools so that no accidents were to be caused as the investigations were being held. Looking back at my results I dont really think that there were really any results which were unexpected, there may have been the one or two timings which may have been timed a bit earlier than they should have been but nothing which was really way out of proportion. If I were to do this experiment again I think that I will definitely make sure that I am to drop the paper helicopter at a height of 2 metres and not 2 metres and 3 centimetres! I shall aim to achieve more results although I feel that I already have a reasonable amount of timings. I think that if I were to do the experiment again I would achieve a very similar set of results, as it would only be from the difference of 3 centimetres. Bibliography In order to help e forward my ideas I was in need of many sources, in which I found the following helpful. 1) www. encarta. co. uk Law of Gravitation 2) The Usborne Illustrated Dictionary of Science. Physics, Chemistry and Biology. Written by; Corrine Stockley, Chris Oxlade and Jane Werthiem. 3) School GCSE Physics book 4) Physics Lesson.